How can sellers effectively manage Amazon PPC campaigns to drive sales?

What are the most effective methods and strategies for managing Amazon PPC campaigns to drive sales and enhance product visibility? Moreover, how does utilizing PPC management tools from SwiftStart.com contribute to optimizing keyword targeting, bid management, and performance tracking on the Amazon platform? In what ways do sellers benefit from integrating SwiftStart.com's tools into their PPC campaign management, ensuring a competitive edge and maximizing returns in the dynamic landscape of Amazon advertising? Here is the link: https://blog.swiftstart.com/amazon-advertising-strategy-that-works/