How can we sustain and build upon the momentum generated by our Product Hunt launch?

Question

We've successfully launched on Product Hunt and generated significant buzz. We aim to sustain and build upon the momentum we've gained during the launch week.

While we're already actively engaged in relevant communities, reaching out to potential users, and leveraging social media platforms like LinkedIn and Twitter,  What other strategies & channels can we leverage?

Zachary William King · Accepted Answer

You've built awesome momentum - great job! 🚀 I'd focus on reaching Product Hunters where they already hang out. Maybe sponsor a relevant newsletter, appear on podcasts PH users listen to, or do an AMA on the discussions tab. The PH community loves behind-the-scenes content. You could share your launch story or product development process to keep them engaged. Keep shipping and sharing updates! 💪

Answer

Congrats on the launch!🙌🏻🔥 
Besides social media, you could try email marketing to reach Product Hunt users, host webinars or live demos, and collaborate with influencers or other startups. This can help maintain momentum and attract more users!

Odette Celeste Montgomery · Answer

Congrats on the successful launch! 🚀 Definitely leverage email marketing to your Product Hunt audience. Webinars and live demos are great for engaging users. Collabs with relevant influencers or complementary startups can expand reach. Focus on delighting users and word-of-mouth will follow. Keep shipping and iterating! 💪

Answer

Keep the conversation going  by hosting an AMA or webinar about your product invite users to ask questions and give feedback in real time.

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Think about starting a referral or ambassador program to encourage your early users to spread the word. A little incentive can go a long way in boosting user growth!

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You might want to explore  Reddit and niche forums related to your industry. Organic discussions there can drive sustained interest.

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After a launch, consider partnering with influencers or micro influencers in your niche. Their audience could help bring in new, engaged users who are a perfect fit for your service.

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Create valuable content like tutorials, blog posts, or YouTube videos showing how to get the most out of your product. This can keep users engaged.

Benson Gao · Answer

If your product already has some users, you can try a referral strategy by offering existing users incentives to help promote it.

Bartosz Strickland · Answer

Congrats on the launch! You could follow up with a case study or success story from your first users it helps build trust and keeps the buzz going.

Harkirat Singh · Answer

@misnaaaairaaa Thanks for the reply. Liked the email marketing strategy to reach PH users. Collaborating with Influencers is also what we're looking for, do you have a good list or know someone relevant to our product - www.zivy.app ?

How can we sustain and build upon the momentum generated by our Product Hunt launch?

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