How can you create a strong community for your product?
ᗰᗩ᙭ ᒍ.
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Nachiket Patel@patelnachiket
Spell Inspector
Build a solution-oriented product and then promote it wisely!
You can get n number of users, if you do it the right way.
Share
You start with a strong product ;)
Besides a great product, choosing the channel and the way your users can interact in the best way
Having read all the replies; I think you didn't get exact answer to your question. Having built communities for over a decade; let me share the steps you'll need to take to build the foundation of your community.
The first step for a product community is to find out what's the purpose of your community. For most of the product communities - it's typically to offer support to existing customers. That's a good way to start.
Let's go step by step-
1. Ensure that the link to community is visible from all important pages and menus.
2. Build the foundational content: What are the most important problems your users face? Create a few discussions and articles that offer to-the-point advise.
3. Create a few fake personas and interact with your content through those personas. Always remember - crowd attracts crowd. No one wants to be the first one to ask question or post a reply or even like content.
4. When someone registers on the community - you need to connect with them and help them out personally. Go out of your way to help them achieve their goals.
5. This process requires about 3-6 months - but you are setting your community for long term success and ROI that beats every other marketing channel.
6. Make sure that you are bonded with first 50 users of your community. They are the ones who will take your community to the next level.
I always advise building open communities - where people can see at least 70% of your content before deciding on joining. That means - you SHOULD NOT build community on platforms like Slack, Discord and similar chat-based forums. They may gain initial registrations, but they are not sustainable. I've seen so many communities with hundreds or thousands of registered members; but almost zero activity.
I'm open to offering free consultation because I like to give back. I'll be happy to offer some specific advice. Let me know. Would appreciate a follow.
Founder Reports
Focus on understanding your customers and meeting their needs.
Afosto
I agree with @marc_andre1 focus on your customers and start with a genuine ambition to help them
Giving it an incentive, if it is something to learn from, and sowing them how much you care about their opinion. Also, it depends on the product and community but events like competitions with prizes are always a good start :)
Clearly define the purpose and values of your community. Identify the common interests and goals that bring people together. This will help in attracting like-minded individuals who are genuinely interested in your product.
Buffup.AI
Acknowledge and appreciate active community members. Highlight their contributions, whether it's through a shout-out on social media, featuring them in newsletters, or creating a "member of the month" recognition. This builds a sense of pride and loyalty.
Building a strong community starts with active listening and responding to your users' feedback, which shows you value their input and fosters a sense of ownership. Also, consistent engagement through regular updates, behind-the-scenes content, and creating spaces for users to connect with each other can turn casual users into loyal advocates.
Launching soon!
we got beta users in and build a challenge to showcase the software - gave away some $$$ to the winners of that challenge so I'd like to hope some of those early users will also be our power beta users / key for that early stage community.
Building a strong community starts with genuine engagement, Max; actively listen to your users, incorporate their feedback, and foster a sense of collaboration and ownership within the product. Additionally, consistent value-driven content and transparent communication can create a loyal base that grows organically.
Building a strong community around your product is crucial for fostering engagement, loyalty, and advocacy among your users. One effective strategy is to focus on creating value-driven interactions and experiences that resonate with your audience's needs and interests. This can include providing valuable content, hosting webinars or workshops, and facilitating meaningful discussions through online forums or social media groups. Additionally, actively listening to feedback and incorporating user input into product development builds trust and strengthens community bonds. Leveraging tools like AiToolsKit.ai, which offers a range of free AI, SEO, writing, YouTube, and social media tools, can help streamline community-building efforts by optimizing content creation, engagement strategies, and social media management. By prioritizing community-building initiatives and leveraging the right resources, you can cultivate a vibrant and supportive community around your product that drives long-term success and growth. https://rebrand.ly/AiToolsKit
Run a meme competition 🐸
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Listen to your user's feedback
1. build a product that serves real purpose, better than competition.
2. communicate in easy way of what that product does.
3. listen for feedback and engage, yes or no, don't ignore feedback.
It may seems obvious but delivering the biggest amount of value to your users
Be flexible and willing to adapt to the changing needs of your community. As your product grows, the community may evolve, so stay responsive to these changes to keep the engagement strong.