How can you describe your product to keep people interested and not just seem promotional?

There is a very thin line to plug your product and not come out as promotional. Doing it naturally and not enforcing it might be one way.

I find that oftentimes I need to shift my own mindset. After working so long on something I lose myself in details instead of seeing how the product is helping my clients

Alterfy reduces unnecessary work meetings. We aren't here to provide a band-aid to the meeting pandemic, we are here to solve it completely. Save more time, get more done.

Talk about it from the standpoint of the problem that people face & then touch upon how your product solves it!

i think its an issue of perspective. are you describing your product and its features, or are you illuminating the problems and friction your customer is experiencing and offering the panacea?

This is a problem a lot of people face when trying to market their product on Reddit. Reddit is huge for gaining traction and actual users but marketing there is often forbidden and impossible. You also have to understand that people on reddit hate being marketed to (except a few groups) Here is how I went about this: 1. check for relevant subbreddits (startup, saas, ... whatever niche your product is in) 2. bring value even before you have a product (describe and solve their problems and address their pain points) 3. look for community rules and find ways to go around that (most of the time you can not paste a link or post any promotional material) 4. post comments under peoples posts (again, do not promote your product) 5. THIS IS HOW YOU CAN ACTUALLY GET CUSTOMERS - when you read specific comments about the problem your product solves, you should send them a direct/private mesage. Again, don't market your product, just tell them you have something that can solve their problem and if they want to, you can tell them more about it) If they are interested, it's a win and they might actually start using your product. If not, you can ask them what they don't like, why they don't like it, etc... It's a win win situation. Anyways, hope this helps. Cheers, Luka

Focus on the features that people actually care about and how they make things easier or more enjoyable. Skip the fluff and get to the point.

I'd suggest talking to them, as in customer development interviews, after you've done a few you'll have a clear understanding of what feels authentic to them, as opposed to making them feel like they're being sold to.