How did you come up with the name and the brand of your startup?

Ankur Singh
17 replies

Replies

Ivan Dudin
We have a very fancy email builder. But the core feature is super-fast assembly of emails from preconfigured blocks. Our technology can be used in the future to create website builders, mobile applications, advertising creatives builder, etc. But the root feature will be the same everywhere: the use of blocks. That's why we call it Blocks. The name was thought up in 5 minutes and the whole team liked it at once. We know that there are a lot of services with the name Blocks, so we will try to become the best of them =).
Adam Lui
I wanted to combine a Japanese word w/ AI that would be short like OpenAI, also the .com had to be unregistered, so narrowed it down to UdonAI + KudoAI. Then teenagers in one of my Discord servers voted on KudoAI as the winner, and the rest was history
Liz Worthy
@adamlui I like it! 🙌🏼
Adam Lui
@lizworthy thanks, I like your name too!
Vincent Lonij
Thread - Wireframe Generator
Thread - Wireframe Generator
On my first startup I tried to be really clever and came up with short word that has no meaning in English (Swyg). The upside was that it was unique and we got good SEO when people googled the name. The downside was that the word did not communicate anything about what we did. Ultimately I did not find uniqueness over descriptiveness to bring much value. That's why on my current project we picked the name "Thread" for an app that helps designers/makers create wireframes for their app. It's still early days for branding, but I feel like it's easier to design a communication strategy around a name that has some relevant meaning already.
Liz Worthy
@vincentropy Swyg is also beautiful in that despite not containing any vowels (unless you count Y) it is easy to pronounce. Good luck with Thread!
Solomon Bush
Log Harvestor
Log Harvestor
Launching soon!
Log Harvestor - name comes from a tool used in the logging industry. It essentially cuts down the tree, and loads it onto itself, eventually returning a batch of timber to a facility where it is process into lumber. My platform aggregates events, also called logs, and ships them from a users application to our servers where it is processed so that it can be used for data-analytics :)
Binod T
Haven't launched any startup yet.
Konok Nazmul
ReplyMind- Suggested by ChatGPT. :P I'm about to launch it on 28th August. If you want to check out, please visit: https://www.replymind.com/
Liz Worthy
We mulled over a name for our AI-powered background remover for maybe 6 weeks before arriving at UnlimitedBG. Unlimited gets across that the product offers unlimited downloads. BG stands for background. We considered other names that included the word "free". Whether the name could easily translate into an available domain name (using one of the many domain name checkers out there) and whether it was too close to another competitors name or any trademarked name were also considerations. For inspiration, we used ChatGPT to create lists and then further brainstormed from these lists. My favorite brainstorm was CutItOut, but CutItOut dot com goes to a Hasbro Toys website and it didn't seem wise to use that with a different domain extension like .ai. We are ultimately very happy with UnlimitedBG as a name!
Blake Capozza
Named my startup Moso because- I grew up going to the zoo with my mom and always loved visiting the panda sanctuary! Moso is a type of bamboo that is known to be very panda friendly and is one of the fastest growing bamboo species around :)
Developer X
Nature is my muse.
Dave-Anthony Smith
Interestingly, while reading. I was reading an article on the customer lifecycle journey and it was so simple yet so profound. The article mentioned Point A as the starting point in a customer's journey, and for some reason that stood out to me. It resonates because all effective marketing starts at Point A (awareness stage) and ends with the goal of making a customer an advocate, Point E (loyalty stage). Therefore I named my company, Pointae. Point A (Awareness) Point B (Engagement) Point C (Conversion) Point D (Retention) Point E (Loyalty) Point A - E = Pointae What I love most about the name is that its pronounced "Point A" but incorporates all stages of the customer lifecycle.
Dzmitry Tsemirau
Usually, I have to puzzle over the name. I leaf through dictionaries, invent abbreviations. The last name, for example, we found just by browsing the list of free domains.