How did you come up with your product's name and branding?
Basharath
15 replies
Replies
Fabien Snauwaert@fabiensnauwaert
Gliglish
In short:
- using rhymes and alliterations helps come up with names that sound good and are memorable (works for kids' names, too!)
- short and easy to type is better
- preferably, it should evoke the end result desired by the user. This may be less important trickier for MVPs/startups though because they might pivot a lot.
- you want to stand out and sound different than your main competitor.
I had a post on IndieHackers about this long ago, but can't find it.
The 22 Laws of Marketing, Eben Pagan, Getting Real and Paul Graham all have interesting advice on the topic.
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@fabiensnauwaert Got to see some interesting points here. Thank you!
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Markopolo AI
It's a challenging task to develop a catchy and relevant name for a brand. I usually use the mind mapping technique, list down all the relevant keywords or themes, and then map out different names to choose from.
The most recent product I'm working on is named HarvyAI, the name came from the theme to make it sound like an assistant. And after going through a lot of names, Harvy sounded easy and familiar. So we chose it!
HarvyAI is like your native email assistant right in your email box and it's tailored toward professional emails.
We're launching soon on PH -- producthunt.com/products/harvyai-professional-email-assistant
Markopolo AI
@basharath Thanks, man! Appreciate the kinds words
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@salmansaafi This is an interesting and cool approach. Going with mind map really looks awesome. Your product name is, the word Harvy seems to trigger. All the best for your launch 🚀
It's hard to come up with a unique name today and get that domain name. The .com TLD is the most recognized and hardest to get. But because I am so set on getting the .com, it made this process much more difficult than it needed to be. I had many different ideas for my company but ended up creating my own word instead of trying to come up with something that everyone already knows just so I could get the .com. If I had to do it again, I think that I'd be okay with .io or something similar so I can have an easier-to-recognize brand name.
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@kyle_tummonds Yeah, that's right. What I'm doing these days is I'm checking out expired .com domains with my important keywords and based on that I was finding some relevant ones. Also for my recent product I combined a meaningful word to the main keyword and was able to find .com domain.
viaNotion.com is the domain, where the product is based on Notion and via means happening through Notion. So that's how I was able to get .com.
@basharath good strategy! I'll have to use that for my next startup. Limitations spawn some of the best creativity.
TheWorkSage
I'm usually bad at names, so one day before going on a 2h drive on the highway, I decided I'll focus my mind only on that :D
Came up with different words and then finally combined Work and Sage (TheWorkSage), which on their own align with the vision of the product.
How about you @basharath ?
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@veselin_kostov That's interesting, theWorkSage.
In my case I was finding to convey a clear meaning intuitively. My product is based on Notion and so whatever happens is through Notion. So I came up the name, viaNotion, and the good thing is I have .com domain available.
Thank you for sharing about your product name story :)
Multiple brainstormings and anonymous selections
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@davide_alfieri You summed it up so well in just a line. Awesome!
Edworking
I think our vision, mission and a available domain helped us make a choice!
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@edworking Nice!