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  2. How did you define your target customers for your product?

How did you define your target customers for your product?

Tra Dao
2 replies
Identifying your audience is important for any product since it allows us to focus marketing efforts and dollars on the groups that are most likely to buy. However, it's really hard to find them. Can anyone suggest me some tools/advices?

Replies

Mei
Who really needs your product? Who would be willing to pay? Who can this directly be useful, important and relevant for?
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Tra Dao
@thisismeihere Hey Mei, thank you a lot for your suggestion. I've already defined our target group as knowledge sloths - people who are super proactive when it comes to consuming information but they do not have time or do not believe they need to build a PKMS for themselves. But I don't know where I can find them and share our ideas with this kind of group =(((
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