How do marketers track email opens?
Lucas Jeffery
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Marketers track email opens through a technique called "email tracking" or "email open tracking." This process involves inserting a small, invisible tracking pixel or code into the email content. When the recipient opens the email and the email client loads the content, this tracking pixel is triggered, allowing the marketer to record that the email has been opened. Here's how it works:
Embedding Tracking Pixel: The marketer includes a small, transparent image or tracking pixel within the body of the email. This pixel is hosted on the marketer's server.
Unique Identifier: tris clasico de hoy is often associated with a unique identifier specific to the email recipient or the email campaign. This allows the marketer to differentiate between different recipients or emails.
Email Delivery: The email is sent to the recipient's inbox, and when they open the email, the email client loads the content, including the tracking pixel.
Pixel Triggered: As the tracking pixel loads, it sends a request back to the marketer's server, indicating that the email has been opened.
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