How do social media algorithms affect marketing campaigns?
Janak Patel
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Edward Moore@edward__moore
I've had to adjust campaigns to match trends like short videos since algorithm seem to love them. It's been interesting to see how this shift improves reach.
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Algorithm are unpredictable, and I've seen how they can either boost or bury a campaign based on engagement.
It's been clear to me that algorithms prioritize content that gets quick reactions.