How do you approach video storytelling? Do you follow a specific structure or formula?
Austin Armstrong
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Gull Rana@gull_rana
I usually start by visualizing the core message I want to convey then build a narrative around it.
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I follow a three-act structure most of the time. Introduction conflict and resolution. It helps me keep the narrative focused and impactful.
For me it is all about building tension and then delivering a payoff. Like a mini roller coaster ride in every video.
I think following a rigid formula can sometimes make stories feel predictable. I prefer to focus on the emotional journey and adapt the structure as the story develops. It keeps things fresh and authentic.
Not following a strict formula the focus is on crafting a relatable protagonist. It's amazing how much a well-defined character can carry a story.
Starting with a clear goal, the focus is on the emotion to evoke. From there, Key moments are mapped out.
Relatable problems and solutions make up my approach, always ending on an inspiring note.
Starting with a strong hook is great for me then build an emotional arc, finishing with a clear call to action.
I try to involve others in the storytelling process to get fresh perspectives.
For me, every video story starts with understanding the audience. I ask myself, “Who am I speaking to, and what do I want them to feel by the end?
I usually follow a basic structure, hook, build up, climax, and resolution. But I let the story guide me rather than sticking too rigidly to a formula.
I think emotion is everything in video storytelling. If I can make someone feel something, whether it’s joy, sadness, or excitement I’ve done my job.