How do you build hype around your upcoming product?

My two cents: Focus on building a product that people will love and don't focus on hype building. Hype shouldn't be built, it should happen organically – otherwise it's not sustainable.

Building organic hype, of course, is way to go. However, here are few things I have done in the past that worked. 1. Strong story around your product (you must be able to show the vision of what it is and how the user could transform their lives using your product ) 2. Consistent communications with value driven contents (What type of content would your user find value? Share and give them what they want, then on the side, you can talk about your product) 3. Some sort of demo and the user feedback from it. (There needs to be some type of evidence to why there should a hype) Once these are ready, hit the social media, follow the people and hashtag and build engagements.

Product should be worth the hype :)

This is a very important question. The best way to build hype is to create a desire for your product. If it is truly remarkable, people will not be able to resist talking about it and telling their friends about it. Creating desire increases the likelihood that your product will generate hype.

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Scarcity! Heard of Clubhouse? When Clubhouse was launched, it was an invites ONLY platform meaning you can only join when someone else invites you. AND they limited the invites a person can send out to 5. People were selling "Clubhouse Invites" on eBay! Now NOT to ignore their outstanding marketing spend and the funding, but that is one way to do it. Figure out what would work for your product. HOW? Try. Test. Repeat. 🚀

Creating a hashtag is a clever approach gets the audience excited about their involvement and more engaged in the release.