How Do You Build Trust as a New Brand?

Building trust starts with transparency and user reviews. Asking users for feedback and if they’d recommend the product to others is a great way to build credibility and showcase satisfaction. Clear communication and delivering a reliable product experience are key to maintaining trust.

Long-term collaboration and if possible to incorporate your personality, show your face. :)

Definitely! Transparency, user reviews and feedback are big trust builders. A strong social media presence showcasing real customers, their stories, and how your product has helped them also does wonders for credibility. Partnering with influencers in your niche for honest reviews and endorsements can boost trust too. Just focus on consistently putting out quality content and experiences - the trust will follow!

I think it depends on the specifics of the market and the target audience. The main focus should be on understanding these factors and analyzing the successful strategies of competitors. In some cases, collaboration with influencers might be effective; in others, a large-scale advertising campaign could be the right approach. Sometimes, building trust in the brand doesn’t need to be treated as a separate goal — it might simply be enough to offer users a high-quality trial version.

Influencer marketing can be big, although personally I'm not a fan of the "commercial break" format where they break out to thank their sponsor. I'd lean towards product placement, simple mentions or an episode or segment focused on your product in more of a documentary format. And focus on transparency so when you capture the interest, the prospect's questions are answered easily and clearly. Then once they decide to do business with you, they don't have regrets or get offended by "gotchas". User reviews are usually perceived as bought and paid for, and partnerships tie you to another brand. So transparency. Or, much more commonly, perceived transparency haha.