How do you currently identify & prioritize high-intent leads from your website visitors?
Karthik M S N
2 replies
What challenges do you face? What tools do you use and how does your sales/marketing team qualify these leads - do you track their website behavior?
Replies
Sebastian Cole Ashford@sebastiancoleashford
We mainly use Clearbit Reveal to identify high-intent leads based on visitor IP and firmographic data. For prioritization, we look at behavioral signals like multiple visits, time on site, key pages viewed. The challenge is connecting anonymous visitors to actual companies/people. Would love to hear what others are doing to tackle this!
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We use HubSpot to track website behavior of leads and score them based on actions like viewing pricing pages, signing up for a demo, etc. Our sales team focuses on leads that hit a certain score threshold. Works pretty well but sometimes misses leads that convert on the first touch. Would love to hear other approaches!