How do you deal with disappointing marketing results? 😔

Question

Happy Friday everyone!

Recently I shared a post on how to create a marketing campaign. However, marketing campaigns don't always hit the mark, and facing disappointing results can be rather challenging.

How do you handle the aftermath of a campaign that didn't perform as expected? I would appreciate any tips, stories, and lessons learned on turning a setback into a setup for future success. 😭

Kostya Bolshukhin · Accepted Answer

Heard a thought that it takes up to 6-9 months to warm up and make a marketing channel working.

cause you need to do a ton of experiments for long enough to see results

Bryant.Chen · Answer

In my team, if we encounter this similar situation, we usually review and summarize our experiences, consider any potential improvements, and continuously refine these tasks to achieve better results next time. Hope this is helpful to you, and I look forward to your news!!

Business Marketing with Nika · Answer

Usually try to find the cause but it will not give you money back, so try something that worked for others in general.

Answer

@kostyabolsh Exactly

Younus Mahmood · Answer

I've learned that getting good results it takes time and iteration. I try to analyze the data and see if we can look at when things went wrong. Either the target audience, the message, or the timing. From there, I like to switch things up and test new campaigns and messages to see if we can turn things around and do some more A/B testing. Rinse and repeat from there and try to stay as positive as I can without feeling defeated or wasting too much money. Tough process but once it works it feels good!

Kevin Not-A-Robot · Answer

You can try speaking to a small group of your target audience to understand what resonates with them fully. Be honest with them, as their feedback can go a long way!

Kehui Guo · Answer

@bryantchen Thank you, Bryant! That helps a lot.

Answer

I use disappointing results to learn. I see what didn’t work and ask my team for their thoughts. It helps us improve.

Answer

I check the results and ask my team for feedback. We learn from our mistakes and try again.

Answer

I look at the data to see what went wrong, then talk to my team for ideas. It helps us do better next time.

Answer

When my campaign fails, I check the data to find out why. Small changes can make a big difference next time

Answer

I know it's tough. I try to see things from the customer’s view. Understanding their needs better can help improve next time

Ishaq Oyiza · Answer

Analyze the data to understand what went wrong. Learn from the mistakes and apply those lessons to your next campaign.

Enyi Bassey · Answer

Don't be too hard on yourself. Marketing is a learning process. Reflect, adapt, and keep pushing forward.

Answer

Take a break if needed. Sometimes stepping away can help clear your mind and provide fresh insights.

How do you deal with disappointing marketing results? 😔

Replies