How do you deal with having multiple ICPs?

Question

At the phase we're in, we have 2-3 ICPs with quite different use cases that could be served by our product (very horizontal). How do you navigate this and focus on a single ICP?

Laodis Menard · Accepted Answer

@between_team yes, I guess so, but you need a bit of experience with each to segment the data properly

David J. Kim · Answer

Is it possible to narrow them down? Can you focus on who would give you the most value?

Answer

I deal with having multiple ICPs by carefully segmenting and targeting each unique customer persona with tailored messaging and value propositions that resonate with their specific needs and pain points.

Answer

Having multiple Ideal Customer Profiles (ICPs) can be challenging, but I tackle this by first identifying the core similarities and differences between each profile, and then creating targeted marketing campaigns that speak directly to the unique needs and preferences of each ICP, ultimately driving more conversions and customer satisfaction.

How do you deal with having multiple ICPs?

Replies