How do you decide how much to spend on ads and where?
Peter Orban
4 replies
What tool do you use to develop which online marketing channel you advertise on and with what budget/strategy? If you had a service that told you where and how much to spend based on your company profile and industry standards would you use it?
Replies
Andrea Clark@andreac_44
Spending on ads is all about ROI and understanding the audience.
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For this, I have assistants who are engaged in this business because I am not strong in this area.
Knowing your audience! Understanding where they are and how they view ads can help lower CPAs.
It depends on the ROI. I like to create a few small test campaigns on different channels (based on my audience) and increase efforts based on the results