How do you decide which integrations to prioritize for your SaaS product?

Question

Integrations can enhance a SaaS product’s value by connecting it with other tools users rely on. With so many possible integrations, how do you choose which ones to develop first? Do you base it on customer demand, market trends, or strategic partnerships?

Brooklyn Hill · Accepted Answer

I prioritize integrations based on customer feedback. If users are repeatedly asking for a specific tool, it moves to the top of the list!

Keita Mitsuhashi · Answer

Great agenda! We've spent a lot of time on it, and I'm sure we'll all do our part to help.
One answer that my team and I have come to is that we should prioritize what our customers are looking for, which is more engagement.

Also, from a product growth perspective, working with a service that has a strong community has worked well. Participating in an existing community is a great way to get direct feedback!

Simon🍋 · Answer

Start with what your power users are actually requesting and what solves their biggest painpoints.

Kwadwo Adu · Answer

Great question! Here’s how we approach it:

- Start with customer requests to identify the most asked-for integrations.
- Use Zapier or Make initially, then track what gets the most traction.
- Build deeper integrations for those with the highest engagement.

Answer

I think it's a market-based choice first and foremost. Whichever integration has the higher market demand and greater market share is developed first.

Answer

We first look at the most commonly requested integrations from users. Then we quickly prototype them with no-code tools like Zapier or Make to validate demand. The ones that gain the most traction, we then prioritize building native integrations for. Focusing on what customers actually use helps us allocate eng resources efficiently.

An · Answer

First, analyze what the upstream and downstream services of my product are in the customer's usage scenario, and which products generally provide these upstream and downstream services.

Of course, more importantly, is the research on existing users, prioritizing the integration of products that already have a relatively large number of users.

How do you decide which integrations to prioritize for your SaaS product?

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