How do you effectively communicate your startup's value proposition to customers?

One option to explore is to touch upon the pain point(aka the problem statement) you're building around constantly to remind your users that this is a valid problem you're exploring and the solution you build will add value to their lives in "xyz" ways.

I got a lot of insight into understanding how to define and test value prop with this (https://coda.io/@mjskok/startup-...). I don't know how to effectively communicate it, but I think if we ourselves understand it really it shouldn't be that hard to communicate it.

Just imagine us as your startup's ultimate hype man. We'll make your value proposition sound so epic, even your grandma would be cheering for you! Let's get those customers wowed with your awesomeness! 🚀

communication, it's an art. a delicate dance. understand, deeply. their problems, their needs, their dreams. their language. no understanding, no communication. benefits, not features. the magic isn't in the 'what', it's in the 'so what'. sell relief, not aspirin. storytelling, that's key. weave a tale. make them the hero. the product? that's their superpower. clarity, always. jargons, they confuse. simplicity, it resonates. keep it clear, keep it crisp. show, don't just tell. prove the value, don't just promise. testimonials, case studies? they're your friends. above all, be honest. puffery, it falters. truth, it endures. it's a dance. subtle. thoughtful. never-ending.

Direct and simple language always wins for me. No jargon, no fluff. I try to focus on the problem I'm solving, how my product does it, and why it's different.

[Problem you solve] + [how you solve it] + [ease of use or results]. For example: "We improve email conversions by combining customer research with segmentation. We do it in a week or less."

Unpopular opinion: If your business has a REAL problem it is solving, then it won't take too much fishing to find your value proposition. Yes, you may tinker with how you communicate it, but it should not be you are building a solution to something that requires you to take time to pinpoint your value proposition. In that scenario, you run the risk of it being more of a passion project that the founders find interesting, rather than something that can be a fully operational business. I see this too often in founders starting a startup due to the thrill and popularity of the startup world. They build toward the passion that they care about, rather than solving actual society's problems. Both do have a track record of working, but I'd bet going the route of solving a real pressing problem for society has a higher success rate.

If possible, I show them our 30 second video that makes it pretty clear to most people what our product can do. Particularly when combined with explaining the pain points it solves. Of course, there are some different target segments that might respond better to slightly different narratives/angles, but have not scaled up our marketing efforts enough yet to get into such detailed targeting.

Short and simple. Try to get the customer interested in less than 5 sec