How do you engage with the Product Hunt community before and after your launch?

Before Launch: Share a "teaser" post on Product Hunt 1-2 weeks prior to your launch to build anticipation and gather feedback from users. After Launch: Engage with comments and messages from users, respond to feedback, and share updates on the product's development and progress.

Definitely engage on social media in the weeks leading up to launch to build buzz. Post teasers, behind-the-scenes content, countdowns, etc. After launch, be super responsive to feedback, questions, feature requests, etc. Show that you're listening and rapidly iterating based on user input. Frequent updates and changelogs go a long way in keeping the community engaged post-launch as you keep making the product better!