How do you engage your social media audience into the conversation?
Kate Dalessi
15 replies
I have a hard time engaging my social media audience. I know that our content is valuable and high quality, but I can't grasp the correct concept of how to get people to comment and discuss the posts and answer the questions in polls on SM.
Approveit (the product that I'm working with) is a B2B SaaS product. I'd be grateful for your insights!
Replies
Lisa@lisa_gautreau
Plezi
Hi Katya!
I can understand it!
Do you use the company page or your personal profile? There is already a big difference between the two.
If you use your company page:
- Humans have a hard time thinking they're going to respond to a company. Maybe you can sign your posts with your name and job title?
- Don't forget your target audience, ask them questions that will really interest them, share the right content
- Even in B2B, you are addressing humans, you can apply B2C codes: humor, emojis, etc.
- Comment on LinkedIn posts from influencers in your sector (I know... it takes a lot of time...)
- Don't hesitate to launch a Phantom or other LinkedIn invitation/message automation tool with a very nice message asking to follow your page/product.
- Tips I've seen in B2C: send a message to your new subscribers with your personal account saying something like "thanks for following my page, I always send a little welcome message to exchange with new subscribers. How are you doing? Are you also interested in [put in the name of your industry]"
- Don't forget to vary your posts: content about your product, tips and best practices, HR and company life (with photos, it works well)...
- Finish your post by asking a question
If you use your personal profile, you'll have an easier time communicating and engaging your audience :)
Hope it will be usefull for u :)
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WorkHub
It all depends upon the content. Only a well-written copy can compel the audience to engage with the content. We tested it at bravo with different content copies, and it worked for us.
Commenter.ai
Make a significant point about the audience or the current situation. Be relevant with your content and use AMA sessions to engage with the audience.
Commenter.ai
@sirina_dany Once a week, the CEO should host an AMA, and there should be a live question-and-answer session so that any organization employee can ask without hesitation or fear.
Well, I think you're doing it wrong then. maybe you have to try another new ways that helps businesses get more leads and close more deals. That will definitely engage your social media audience! ;-)
Here are few suggestions:
1)Ask the relevant Questions to your Audience as they will engage the Audience.
2)Start any type of Competition and give the winner a gift, it will boost your Audience engagement.
3)Make sure to post a content that is written in a fun way.
I use more a target message. I use Ordemio.com for all my contacts. I open my Ordemio and search how many people on CEO position. Because I can't fast search positions on Facebook, therefore I use a separate app.
Next I look at what's social networks they use more and where we are friends) More It's Facebook.
And I create post just for this auditory. And I get qualitative reaction
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