How do you ensure that your budget on paid campaigns is not wasted?

Replies

Garland Coulson (Captain Time)
Set up your tracking first, usually using Google Analytics. Then you can track your CPL (cost per lead) and ROI (return on investment) on your campaigns. Run a test campaign for a few hundred dollars first before turning the taps open on thousands per week (or day).
Igor Lysenko
I think we can say that you can guarantee the product