How do you find the right influencer to promote your product?

The influencer you wants followers need to be similar to your target audience. Look for the posts they make and see if they fit to a person who would buy your product, if so, they could be a good fit! Also it's important to consider conversion rates, if they have a lot of followers, and not much engagement with their messaging, they are likely not a good choice. Smaller influencers often have the most engaged audience, to provide another important note.