How do you handle feedback that contradicts your product vision?

When facing feedback that contradicts the product vision, first, listen carefully. Understand the user's perspective as it might highlight unforeseen aspects. However, don't abandon the vision easily. Analyze if the feedback is from a niche or broader audience. If it's a common concern, see if there are ways to incorporate it without sacrificing the core vision. Maybe it can be addressed in future iterations or as an optional feature. Communication is key - explain the vision to users to help them understand the long - term goals.