How do you handle ICP validation and determination?
Ksenia Goron
0 replies
Hello makers,
Today, I want to discuss the topic of finding an Ideal Customer Profile. How do you go about it?
Typically, the process involves the following steps:
- Launching the first version of the product to gain initial user traction. We usually use platforms such as Betalist, HackerNews, Accelerators communities, and Product Hunt.
- Conducting product interviews to determine how our product meets the needs of early adopters. We also investigate whether they are willing to pay for an extended version or not.
- Using cold outreach.
- Conducting competitor intelligence to identify Opportunities and Threats.
- Trying to make a social listening.
- Engaging with relevant communities to gain insights and to get leads or respondents for interviews.
That's quite a long list, isn't it? These action points are time-consuming and require a lot of effort. Moreover, the average early-stage startup doesn't have a marketing team or even a single marketing person.
But, what if there was a single tool that could validate ICPs, find them, and build engagement? Instead of using multiple tools and taking all the listed above action points, we could use a single app. Sounds like a magic. What do you think about it?
🤔
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