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  • How do you increase customer retention?

    Salar Davari
    26 replies
    Hi everyone. Just curious, apart from the tips we find on the net, how do you improve customer retention?

    Replies

    Lorenz Sell
    We offer amazing customer service. If someone needs a quick zoom call, we jump on a call with them. If they need help migrating something, we just do it for them. We don't nickle and dime people and we're very generous with anything support related. People consistently tell us, that we have some of the best customer service they've ever experienced. This goes a long way to building a solid relationship with customers that stick around.
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    CY Zhou
    Focusing on personalized customer experiences and consistent follow-ups can significantly boost retention. Additionally, implementing a loyalty program can make customers feel valued and more likely to return.
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    CY Zhou
    One effective way to increase customer retention is by providing exceptional customer service and personalized experiences. Additionally, implementing a loyalty program can incentivize repeat purchases and foster long-term relationships.
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    Vaibhav
    Gamification. For example, I use the concept of Streaks in my product, Selftalk.ing, to keep you accountable.
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    Ashik Hameed
    Great question, @salar__davari - Here are a few strategies that have worked well for us: 1. Personalized Communication: Tailoring our communication to individual customer preferences and behaviors has made a big difference. We use customer data to send personalized emails and offers. 2. Excellent Customer Support: Providing timely and helpful customer support builds trust and loyalty. We ensure our support team is easily accessible and responsive. 3. Regular Engagement: We keep our customers engaged with regular updates, newsletters, and content that adds value. Sharing tips, tutorials, and success stories helps keep them connected to our brand. 4. Loyalty Programs: Implementing a loyalty program with rewards and incentives for repeat purchases encourages customers to stay with us. 5. Gathering Feedback: Regularly asking for and acting on customer feedback shows that we value their opinions and are committed to improving their experience. 6. Consistent Value: Continuously delivering value through product updates, new features, and exceptional service keeps customers satisfied and less likely to switch to competitors. These strategies have helped us build strong relationships and improve customer retention. How about you? Any unique approaches you’ve found effective? @salar__davari
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    Salar Davari
    @ashikhameed This was really insightful. Thank you Ashik. I think constantly improving our product and giving promo codes to users have been helpful.
    Kostya Bolshukhin
    I worked as Head of Customer Success at B2B SAAS with hundreds SME clients on an annual subscription There are no silver bullets, but some tactics are common and I will start experiments from here: 1. Get true usage metric. And teach customer success/product to use it At some point you get deeper in analytics and understand, sessions don't mean that customer a). used it for real b). got value We built software for automation. For us true usage was when customer pushed the developed bot to production. Before that, we looked at "activities" while customers build bots. With new metrics, we started to see users who tried to build bots (activity) but didn't get value or spent to much time 2. Make sure you Activate customers in the first place. The biggest increase in retention came from fixing % customers who completed activation (deployed their first bot) within the first month. 3. Talk to customers. Obvious but true When you are a small, you also can get some heavy hitters from your team to a call like CEO, CPO, etc 4. Build plays and knowledge base This applies to the stages when you're beginning to establish customer support or success teams. Best plays have • written action plan • email drafts • examples Ofc there are many more things to try like • Creating educational materials • Consistently nurturing your customers •Automatically sending NPS/CSAT surveys quarterly to gain visibility on customers
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    Hossein Yazdi
    I think this requires AI insights and some useful analytics. You can find some useful related tools here; https://webcurate.co/c/crm
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    M Sulaiman
    Increasing customer retention goes beyond the usual tips you find online. Here are a few strategies that have worked well for us: Personalized Customer Experience: Tailor your interactions and offerings based on customer preferences and behaviors. Personal touches can significantly enhance customer loyalty. Regular Engagement: Keep your customers engaged through consistent and valuable communication. This could be through newsletters, social media, or personalized emails. Exceptional Customer Service: Provide fast, helpful, and empathetic support. Happy customers are more likely to stick around and become repeat buyers. Loyalty Programs: Reward your loyal customers with exclusive discounts, early access to new products, or special perks. This encourages repeat purchases and long-term loyalty. Gather and Act on Feedback: Regularly seek customer feedback and make improvements based on their suggestions. This shows that you value their opinions and are committed to meeting their needs. PS: We’re launching SEOPro on Product Hunt on July 30th! It's designed to optimize on-page SEO for Shopify stores, helping you attract and retain more customers. Your support would be greatly appreciated!
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    Peter Nick
    I focus on building strong relationships with customers by regularly engaging with them through personalized emails and social media interactions. It helps create a sense of community and loyalty.
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    Peter Nick
    I always use the Contrast Checker tool to ensure our color palettes are accessible. Conducting user tests with screen readers like NVDA has also been incredibly helpful.
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    Gurkaran Singh
    Improving customer retention is like building a good friendship - it's all about active listening, showing appreciation, and of course, sharing delicious metaphorical cookies (aka great service)!
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    Mary Garcia
    Improving customer retention is key. Apart from the usual tips, offering personalized experiences and cultivating an engaged community around your product/brand helps a lot. Regularly communicating value, celebrating customer wins, and proactively gathering feedback to drive meaningful improvements also make a big difference in the long run.
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    Abhra Ch.
    Hey @salar__davari! Great question! 😄 One strategy that works for us is personalizing our customer interactions. We make sure to send personalized follow-ups and thank-you notes after purchases. Additionally, we offer exclusive deals and early access to new products for our loyal customers. What about you, do you have any unique tactics? 😊
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    elsa_jonathan
    I ensure that our communication is always transparent and honest, building trust and long-term loyalty with our users.
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    Luke Wright
    I run regular promotions and special offers to keep users excited about our product and coming back for more.
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    Mitchell Marshall
    I create a robust knowledge base and support center so users can easily find solutions to their problems.
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    Jonah Muye
    Focus on Customer Experience, Not Just Transactions: Customer retention is all about building relationships. This article should emphasize creating a positive customer experience from the first interaction onwards. Loyal customers aren't just about discounts; they feel valued and appreciate the overall experience with your brand.
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    Jayesh Gohel
    Hey @salar__davari how to keep customers coming back (customer retention): Know Your Customers The key to keeping customers happy is understanding them! What are they looking for? How does your product or service help them? Once you know this, you can tailor your approach to their needs and build a stronger relationship. Make Them Feel Great Awesome Customer Service: Treat your customers like royalty! Help them quickly and solve problems with a smile. Special Touches: Don't just sell, personalize! Recommend things they'll love, offer exclusive discounts, and make them feel like an insider. Reward Loyalty: Say "thanks" for sticking with you! Loyalty programs with points or tiers are a great way to show appreciation and encourage repeat business. Listen and Improve Ask Questions: Get feedback from your customers. Surveys, reviews, and chats with your support team are all goldmines of information. Use what you learn to make things even better! Keep Them Informed: Let your customers know what's going on with your business. New products, special offers, or just a friendly update go a long way. Build a Community Connect Your Customers: Create a space where customers can chat, share experiences, and help each other out. This builds a sense of community and makes them feel like they belong. Surprise and Delight Little Extras: Go the extra mile! Offer unexpected perks, early access to new products, or a birthday shout-out. These little surprises create a positive feeling about your brand. Show Appreciation: A simple "thank you" for their business shows you care! Personalized messages, exclusive discounts, or early access to sales are all ways to make them feel valued. Remember, keeping customers happy is a continuous process. By focusing on their needs and always going the extra mile, you'll build a loyal following that keeps your business growing!
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    Jayesh Gohel
    Hey @salar__davari Keeping customers happy is key to any business! Here are some ways to do that: Make them feel special: Treat your customers well and show them you appreciate their business. A simple thank you or a special discount can go a long way. Become their best friend (almost): Get to know what your customers like and need. This way, you can offer them products and services that are a perfect fit. Always be there to listen: If a customer has a problem, bend over backwards to fix it. Responding quickly and resolving issues shows you care. Reward loyalty: Loyalty programs with points or discounts make customers feel like they're getting something extra for sticking with you. Keep things fresh: Surprise and delight your customers with new products, features, or special offers. This will keep them coming back for more. By following these tips, you can build strong relationships with your customers and keep them coming back for more!
    Ray Dhillon
    Value, and making the customer feel wanted. Following up with anything you could add or tailor make to their experience.
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