How do you keep your outreach fresh and engaging?
Pavle Milić
4 replies
What are your tips for keeping outreach messages from going stale? How do you make sure your messages stand out to prospects?
Replies
Benson Gao@bensongao
In reality, you need to continuously update your product to make it more competitive than your rivals, which is the key to successful marketing
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Definitely, keeping outreach personal is key. I find the most success when I dig into the prospect's content/social to find a genuine connection point first before reaching out. Tools like Frase, Jasper, or even ChatGPT can help draft more engaging copy too, especially if writing isn't your strong suit. The key is to always put your own authentic spin on it vs just blasting generic messages. Quality > quantity when it comes to outreach IMO!
It keep it short and to the point. No one wants to read a long sales pitch.
Interactive content like polls or quizzes in emails helps keep things fun and engaging.