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    2. How do you know you have Product Market Fit?

    How do you know you have Product Market Fit?

    Dylan Merideth
    3 replies
    The elusive qualitative startup jargon strikes again. How do you know if your on the right track as a launched business?

    Replies

    WorkHub
    Product Market Fit means that you understand your customer and the market you play in and can comfortably predict customer behavior. One good KPI is when you can repeatably acquire customers for a lower cost than what they are worth to you
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    Dylan Merideth
    Is it purely daily active users? Is it conversion? What KPIs are meaningful for this?
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    Sudheer Bandaru
    Hivel
    Hivel
    I wish there was an easy answer. It's a combination of: #1 Are we sure the product is solving a real pain for the customer? Can be measured by product adoption, KPIs per the job-to-be-done by the product #2 Do we know the marketing channel that would allow us to scale and get more people like in #1
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