How do you make marketing assets for your products?
Akash Hamirwasia
8 replies
Most software products I've seen (and built myself) usually do screen recordings of their product with a background music for the product trailer. This goes along with screenshots of the app with some text on the side as product images.
I'm curious how other makers go about this. Do you pay someone for these things? Create them yourself? Or don't even bother spending time and effort on this.
PS: I'm building something in this space after finding how time consuming yet important these things are if you especially want to stand out from other products.
Replies
Nico Spijker@nicolaas_spijker
Bash
I recycle a lot of the UX/UI screens from Figma as it allows for a bit more flexibility across the product, and use case pages!
Share
Notesally 2.0
As a marketer, I know that creating marketing assets for my products is crucial to attracting and engaging potential customers. Here's my process for making marketing assets:
First, I gather as much information as I can about the product, including its features, benefits, and target audience. This helps me understand what message I want to convey and how to tailor my marketing assets to the right people.
Next, I brainstorm ideas for the different types of marketing assets I need. This might include things like product photos, videos, infographics, blog posts, social media posts, email campaigns, and more. I try to be creative and think outside the box, but also keep in mind what will be most effective for my target audience.
Once I have a clear idea of what I want to create, I start designing or writing the marketing assets. I might use design software like Adobe Photoshop or Illustrator, or write copy for social media posts or email campaigns. I always try to make sure that the assets are visually appealing and easy to understand, and that the messaging aligns with my overall marketing strategy.
Finally, I test and optimize my marketing assets to see what's working and what could be improved. I might A/B test different versions of an email campaign, or use analytics tools to track the engagement and conversion rates of different social media posts. This helps me continually improve my marketing assets and get the best results possible.
Overall, creating marketing assets for my products is a process of gathering information, brainstorming ideas, designing and writing assets, and testing and optimizing to see what works best. It takes time and effort, but it's worth it to create effective marketing that resonates with my target audience.
if you run ads on social, you can still apply "social/tiktok" angles.
here's an example https://www.facebook.com/ads/lib...
basically, show how it works from user perspective, while using native text to point out problems/enemy and kicking the value afterwards
@akashhamirwasia what do you mean "conventional"? graphic / VSL's ?
depends really on the brand, but for ecommerce works pretty well
there are easy to create, looks native for most of <40 y/olds and leaves for LP to do the job