How do you manage to create a social presence for yourself while launching a new product ?

I'm finding myself scheduling posts in advance. This helps to minimize context switching to boost productivity.

Balance your preferred platforms and try to be active at least once a day on each. Our company focuses on YouTube, LinkedIn and Twitter primarily and we try to engage actively on each frequently. Doing this and personally connecting with others in the PH community is a great way to prepare your social media presence before launching. Hope this helps!