How do you promote a defensible product?

Question

Accepted Answer

Focus on the benefits of your product. What makes your product unique and why should people choose it over the competition?
Build a strong community.
Use a mix of marketing channels.

Run crazy offers. This can be a great way to generate excitement and interest in your product.

Shajedul Karim · Answer

hey, that's a cool but tricky spot.

focus on what sets your product apart. what's the unique value it offers?

build a story around your product's uniqueness. make it relatable, memorable.

leverage user testimonials, case studies. show real-world impact and benefits.

don't just push features, highlight the problem you're solving differently.

and remember, a strong community can be your best defense. engage, listen, evolve.

any tips from others on promoting defensible products? how do you make it stand out?

Moaaz Soliman · Answer

@shajedulkarim_ thank you Shajedul. Fruitful insights for sure

Jonathan Tahiry · Answer

@moaazso sounds interesting 🤔 but why would you go for sth that challenging? Do you have any plan?

Jonathan Tahiry · Answer

Mind explaining what you mean by defensible product?

Moaaz Soliman · Answer

@bukhari817 spot on, that’s straight to the aim👏🏻👏🏻

Thank you for highlighting that offers should be among the stack, as it is often overlooked

Moaaz Soliman · Answer

@jonathantahiry I am still doing some research & user interviews to ensure I am putting something robust, but some experts have dropped some interesting insights

Moaaz Soliman · Answer

@jonathantahiry, having a defensible product illustrates how hard is it to hunt your customers from the competitors, i.e how sticky your customers are even if a similar product is introduced to them

This could be a product-led defense mechanism vs commercial/marketing-led defense mechanism

How do you promote a defensible product?

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