How do you promote your startup?

Semyon Fridman
2 replies
Startup promotion requires creativity and innovation. What unique or unconventional strategies have you used to promote your startup, and how effective were they?"

Replies

AR Imtiaz
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Bautista Bruno
Hi Semyon The art of startup promotion—a dance between creativity and innovation! In my startup promotion journey, I've unleashed a blend of unconventional strategies, tapping into the essence of growth marketing and major distribution channels. Influencer Marketing: Embracing the charisma of influencers, I partnered with industry-relevant personalities. But, the twist? Instead of just endorsements, we co-created content that resonated with their audience. This genuine approach not only increased brand visibility but also fostered an authentic connection. Affiliate Marketing: Enter the world of affiliates, where every partner is a potential evangelist. I structured a compelling affiliate program, not just rewarding sales but also incentivizing creative promotional tactics. The affiliates became advocates, driving organic growth through word-of-mouth referrals. Programmatic Ads: In the realm of programmatic ads, I didn't settle for the ordinary. Dynamic and personalized ads were the name of the game. Utilizing data-driven insights, I tailored ad content in real-time, ensuring our message hit the right chords at the right moments. This hyper-targeted approach elevated our conversion rates and engagement metrics. The effectiveness? Well, the numbers spoke volumes. We witnessed a surge in brand awareness, a spike in user acquisition, and a community of loyal customers who not only embraced our product but became vocal advocates in their own right. In the world of growth marketing, the unconventional is often the path less traveled, but oh, the rewards it brings! Feel free to connect with me on LinkedIn sending your profile link to stay in touch!