How do you run email drip campaigns effectively?

Question

I want to set up more efficient email drip campaigns. What tools do you recommend for creating, automating, and tracking these campaigns?

Natalia Toth · Accepted Answer

Hey! I absolutely love the platform called Drip. It's very intuitive to use, you can set up email workflows and rules for different actions that your users take on the website. Need some dev help with events setup but after that, it's super easy

Hassan Sajjad · Answer

I love MailerLite for its simplicity and powerful analytics.

Upendra Kumar · Answer

HubSpot, ActiveCampaign and Mailchimp enable me to design, automate and track campaigns effortlessly.

Ben Syverson · Answer

Currently we're using Reply.io, and it works fine. You can also have it send LinkedIn connections/messages as part of a campaign. However I'm curious to see what other people are using. @natalia_toth, I'm going to check out Drip!

Answer

Drip is perfect for my e commerce. Personalization and tracking are spot on!

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I'd recommend tools like Klaviyo or Drip. They are great for automation and tracking.

Lily Kate · Answer

I evaluate content and subject lines using A/B testing to discover what works. The amount that little adjustments may increase open and click rate is astounding.

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For me, the success of an email drip campaign is all about the content.

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My key point is automation.

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I make sure to divide my email list based on customer interests.

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Sendinblue is my top choice when I’m looking for something affordable that also delivers great email tracking and automation.

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I usually rely on mailchimp or ConvertKit for their easy automation and ready to use templates.

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regularly test different subject lines CTAs and email frequency to see what works best adjust based on data keep improving my results

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I've been relying on HubSpot for seamless automation and tracking, and it’s made a huge difference for me. It’s so easy to manage everything in one place, and the tracking features have really helped me stay on top of my tasks and results. I can’t imagine handling my workflow without it.

Answer

plan my email sequence in advance and make sure each emails adds value

How do you run email drip campaigns effectively?

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