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  • How do you successfully attract users looking to learn new skills on a platform?

    Tiberiu Arva
    7 replies
    We’re launching a platform that connects learners with expert trainers for personalized 1:1 sessions. What’s worked best for you in attracting users eager to develop new skills? Any growth hacks or marketing tips that stand out?

    Replies

    Borja DR
    Hello! What kind of skills are your potential users looking to learn? Could you give an example?
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    Tiberiu Arva
    @borja_diazroig The topics supported by the platform are diverse. Looking at career and personal development as well as hobbies. Few examples: Leadership and Management, Digital Marketing, Coaching and Mentoring, Photography and Videography, AI, etc.
    Salvatore J. Friend
    Referral programs work wonders. Give users incentives for bringing in friends, and you’ll grow through word of mouth quickly.
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    Tiberiu Arva
    @salvatorej_friend Did you have positive experiences with referral programs?
    Declan Xavier Holbrook
    It depends on the target audience and skills, but some ideas: 1) Create beginner-friendly content that breaks down complex topics. 2) Offer hands-on projects to apply new skills. 3) Gamify the learning experience with achievements, points, etc. 4) Provide personalized recommendations based on interests. 5) Foster an active community for peer learning & support. The key is making it engaging, rewarding and tailored to your users' needs. What types of skills are you focused on?
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    Tiberiu Arva
    @declanxavierholbrook Could you recommend any platform for building the community for learning and support? Regarding skills: Currently, Personal Development, Coaching and Mentoring, Leadership and Management and few interesting hobby ones like Photography, Adventures