How do you think gift cards can help improve customer retention and engagement for your store?

Gift cards are a fantastic strategy for improving customer retention and engagement. They boost repeat visits and can increase customer lifetime value. For example, a program like inbox dollars rewards customers with gift cards for engaging with brands, which not only keeps customers returning but also increases their interaction with the store. Additionally, offering gift cards during special promotions or as part of a loyalty program can make customers feel valued and more likely to return. It's also an effective way to introduce new customers to your store when these gift cards are given as gifts, broadening your customer base.