How do you think visual design influences user engagement and brand perception?
Ryzhik Olga
3 replies
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Allen Deck@allen_deck
Visual design plays a crucial role in user engagement. A clean, attractive interface grabs attention and keeps users interested, while a strong visual identity helps in building brand recognition nd trust
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Good visual design can significantly enhance user experience. It not only makes an app or website more appealing but also reinforces brand perception by creating a cohesive and professional image.
I think it influences it greatly. Wether or not you want to download an app, walk into a store, or wear a brand on your chest (t'shirt), the visual/brand is representative of not only the company but also who the user is.