How do you track and analyze user sessions on your website?

Question

What insights are most valuable to your marketing and sales teams?

Accepted Answer

I use  Google Analytics to track user sessions.

Answer

I usually use Google Analytics to track user sessions.

Answer

I check session recordings to watch how users navigate through the site. It’s like peeking over their shoulder and seeing what they find confusing or interesting.

Answer

We use  heatmaps to see where users click the most on our website. This helps me understand what grabs their attention and what needs tweaking.

Answer

I look at user journey data to see how visitors move through the site.

Karthik M S N · Answer

@chritopher_bond What tools do you use for this? Anything interesting and new?

Karthik M S N · Answer

@frank_j_fowler Can you watch user recording videos on GA? how to enable that?

Answer

I use tools like Google Analytics to analyze user sessions and see how users interact with the website. Key insights like engagement stats, conversion rates, and traffic sources help marketing and sales teams understand what attracts customers and where to focus for better results.

Answer

I analyze session recordings and conversion funnels to understand user behavior. This way, marketing and sales teams can tailor strategies to better meet user needs and drive conversions.

Karthik M S N · Answer

@parker_robert what tool do you use for this?

Karthik M S N · Answer

@emily_wh_eeler But GA doesnt give the session recordings right? How do you manage to watch them?

Karthik M S N · Answer

@susan_r_pruitt what tool do you use for this?

How do you track and analyze user sessions on your website?

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