How do you track your competition?
Frank Sondors
39 replies
There are multiple ways to track your competition and figure their strategy.
For example, use similarweb.com to understand where they get their traffic from.
Use SEMrush or Ahrefs to understand their SEO strategy.
Use F5bot.com to track competitor mentions on Reddit.
Follow your competitor's pages on social to understand their social content.
Join their communities even to understand the inner workings of how they engage with their users.
Anything else you would add?
Remember to focus on your users though, not your competitors.
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Replies
Kirill Sokol@malkielfalcone
Skinive AI: Skin Scanner, health checkup
I also track competitor activity on Linkedin. I created a list of competitors in my company page and there I get reports to compare by audience count, engagement and other metrics. ☝🏻
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Joining their communities to understand their pain points and needs is really interesting and gives you the feedback you need for your product.
Social listening dashboards through Supermetrics in LookerStudio
JournoConnect
Try syften.com, to track on Twitter, Slack, Product Hunt, Indie Hackers and other communities
F5bot is really cool , I personally track our competitors via ifttt.com, like seeing what they are up to in their social media campaigns
@soroushmalekyari have you tried similarweb.com?
We do not track competitors. When I launched my first project, I monitored competitors very closely. Now, we research competitors but do not focus on this. The main thing is feedback from our clients. What difference does it make to me what our competitors have if our clients are satisfied and recommend us? :)
@nickanisimov unpopular opinion but I agree with you!
In the beginning, you don't know much about the market but your competitors do and they have done all the hard work so by reverse engineering what they're doing, we can get a lot of insights and initial traction.
But after a certain point, your customers give you a lot of data to work upon which should not be neglected!
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1. Set up Google Alerts: Create alerts for your competitor's business name, product names, and any keywords related to their products or services. This way, you will be notified of any news or articles mentioning them.
2. Follow them on social media: Follow your competitors on social media platforms such as Twitter, LinkedIn, and Facebook to keep up with their latest updates, marketing campaigns, and customer engagement.
3. Sign up for their email newsletters: Subscribe to your competitor's email newsletters to learn about their new features, products, or promotions.
4. Use competitor analysis tools: Use tools such as SEMrush, Ahrefs, and SpyFu to track your competitor's website traffic, keyword rankings, organic search visibility, and backlinks.
5. Attend industry events: Attend industry events where your competitors may be presenting their products or services. This will give you an opportunity to learn about their latest offerings and strategies.
6. Analyze customer feedback: Check out customer reviews on platforms such as G2Crowd or Capterra to learn about your competitor's strengths and weaknesses.
Use a competitor tracking tool. There are many tools available that can help you track your competitors' website traffic, social media activity, and other metrics.
Tamly: Automate B2B Sales Outreach
Track customer reviews and feedback. Keep an eye on review platforms, forums, and social media channels where customers openly discuss their experiences with your competitors. This can provide valuable insights into their product strengths and weaknesses, as well as areas where they might be falling short in meeting customer expectations. Remember, while it's important to stay informed about your competition, your primary focus should always be on your users and delivering value to them. By understanding the competitive landscape, you can better position your product or service to meet your users' needs effectively.
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Mailforge
@olenabomko agree, but sometimes in order to win the market, you need to know what your competitors are bad at, so that you can outline your differentiation.
For Companies that are exploring the new markets, I believe one should be allies to their potential competitions, Its a vast sea and only a small portion can be captured if we work together, helping each other with two way value addition.
Xence by Gaspar AI
thanks for sharing this! very useful!
TrailMate
generally checking out once in a while, but not focusing on in too much
@adamcohenhillel agreed, following and closely monitoring competition may also distract you from the path and strategy you've defined
Very well said. Tracking your competition is an essential aspect of staying ahead in the digital landscape. A couple of go-to tools in this regard include Similarweb, which provides valuable insights into your competitors' traffic sources. Understanding where they're getting their traffic can offer strategic direction for your own online presence.
Moreover, SEO plays a crucial role in outperforming your rivals, and tools like SEMrush and Ahrefs come in handy for dissecting their SEO strategy. Now, speaking of SEO and competitive edge, let me introduce you to AiToolsKit.ai. As you wrote Semrush/Ahrefs, so let me tell you that AiToolsKit.ai is a free alternative of Ahrefs and Semrush because it has a complete seo tools kit including keywords research and backlink analysis. Beside seo, it has 15+ youtube tools, Instagram Marketing tools, AI Tools and many more.
PH Link: https://bit.ly/AiToolsKit-a-web-app
I've bookmarked this discussion for future reference. The insights and suggestions here will undoubtedly help me fine-tune my competitive tracking efforts.
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For me since I have a mobile app all the app store metrics (ratings and ASO stuff) are tracked with appfigures. So I can see how keywords and app rankings stack up against competing apps
Competitors, among other things, are like a user testing we didn't have to invest on: Most of the time, they already have the product up and running, with real users.
I find it really useful to use the product myself as well as to follow what their users are saying about them on their comfort social media.
AppyHigh Prime
Sensor Tower for me.
