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  2. How do you turn followers into customers?

How do you turn followers into customers?

Louise Peiffer
3 replies
What’s the best way to convert casual followers into loyal customers in the creator economy?

Replies

Sergey Koshevoy
Planyway
Free trial has always worked
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Ifeoma Ogbonnaya
Build a relationship with them that's based on actual value- share content they can learn from or relate to. Continually show them how your products can help them solve specific problems. This should be based on research like @sophie_bowman pointed out. It's quite important that you understand your target audience. Tell them what to do through clear call to actions in your social media posts. It's also essential that you have a very clear value proposition.
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sophie bowman
I actually wrote a book on this - true story. Research your target consumer, discover what they like. For example, i was working with a celebrity entrepreneur and discovered her followers love BALMAIN. So I created a giveaway with BALMAIN specifically to start converting her social media followers into customers. We got 954 new email subscribers in 24 hours. I retargeted the new subscribers with one email offering a product bundle special offer for her top beauty brand products the following week and increased beauty product sales by over 30% on zero budget. It's all about being consumer-centric and figuring out their interests and what they want.
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