How does influencer marketing work?

Question

We have a good product, and good amount of people using it. But we wanna grow big, and we are thinking of influencer marketing. But, since we all are first time founders, we don't really know how it works. How much should we spend? How does even payments work?

Any tips is appreciated.

Iqra Arif · Accepted Answer

In influencer marketing, brands collaborate with individuals with a significant following (influencers) to promote their products or services. Influencers leverage their credibility and reach to endorse products, creating awareness and driving the audience to take action, such as making a purchase.

Bigyan Karki · Answer

@elenat I am working on thedrive.ai, a context-aware knowledge-base management platform where you can store, read, and write documents with AI. We are targeting students for now.

Elena Tsemirava · Answer

What's your product? The feasibility of using influencers largely depends on this.

erwin smith · Answer

Influencer marketing can vary in cost. Start small, gauge results, and gradually increase spending. Payments to influencers depend on their rates and the collaboration terms, often per post or campaign. Research and align with influencers whose audience fits your product. Besides, I had a problem with my marketing development. However, a couple of days ago my friend told me to use influencer marketing that allowed me to get help developing my business. I respect this information, because it is an invaluable experience in my life.🙂

How does influencer marketing work?

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