How does one build virality into a product?

That's subjective. Depends on the space and TG. Though working on sharability matters in pretty much all cases. Example: Building something for young TG? Have the 'cool' factor. Building something to change a boring behavior? Have streaks and rewards. But virality is more about positioning and off-app activities- people sharing and talking about the product in their circles or on social media. CRED when launched, used to send birthday cakes to a user's 'office' address. So everyone would wonder who sent it, what's CRED, and so on. Hope this helps.

Building virality into a product can be a challenging but rewarding task. Here are some tips that I have learned through my own experience: Make it shareable: Your product should be easily shareable, whether it's through social media, email, or even word of mouth. Consider adding social media share buttons or making it easy for users to invite their friends. Encourage user-generated content: Encourage your users to create and share content related to your product. This could be through contests, hashtags, or simply by providing them with the tools to create and share their own content. Offer incentives for sharing: People are more likely to share something if they have something to gain from it. Consider offering rewards or discounts for users who refer their friends or share your product on social media. Make it timely and relevant: Make sure your product is timely and relevant to current events or trends. This will make it more likely to be shared and go viral. Use storytelling: A good story can go a long way in making your product more memorable and shareable. Consider weaving a compelling narrative into your marketing efforts to make your product stand out. If you're interested in connecting and discussing more about building virality into a product, feel free to connect with me on LinkedIn.

Some things I've seen: 1. "made by X" tags 2. referral programs ala morning brew (newsletters). 3. rewarding reshares of something online (re-tweet X and I'll send it to you) - more for top of funnel. Could work for add-ons to a product. 4. Template directories - have users create templates for your product if applicable. Hope that helps!