How important are product videos for a launch?

Henry Burkert
10 replies
We weren't sure at first, but we decided to make a product video for today's launch. How about you? Did you have any success with your video? I would also be interested in your feedback on our video: https://www.youtube.com/watch?v=jrY1P1isWPk&t=4s Do you understand the added value of our product thanks to our video?

Replies

Daniel Burns
Cool videos! Product videos are always a great way to visually communicate the value of your product and connect with your audience, just like yours😀
Andreas Sohns
I believe product videos are incredibly important for a launch. They can make a huge difference in engagement and understanding.
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Elly
SlashPage
Great video! I think it would be great to see if you can get all of your most important messages out in 30 seconds. We made a video for our launch too and found that our viewership dropped below 50% after 30 seconds. I'll share a page with metrics from that YouTube video. https://slashpage.com/ph-launch-...
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Henry Burkert
@elly_sp Thanks for your feedback! I agree with you about the length of the video. We'll try to make it shorter next time.
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Igor Lysenko
Cool video. I believe that a video should be included in a product launch, because it is necessary to pre-demonstrate the capabilities.
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Ruslan.D
I think it's not as important as everyone might think Maybe it doesn't matter at all Well, think about it, people first see the name of the product, the logo and its description - this is the most important thing! If the product interests him, he will go to the product page, regardless of whether there was a video there or not, he will just think to himself “well done for making a video” And if he’s not interested in the product, then even if there were even a hundred of the most amazing describing videos, it wouldn’t affect anything
Tariq Waseem
Product videos are vital for a successful launch because they visually showcase the product's features and benefits, tell a compelling story, and evoke emotions, fostering a personal connection with viewers. Product videos are crucial in engaging potential customers and driving conversions during a launch.
James Miller
Product videos can be super important for a launch! They can show off your product in action, highlight its key features, and create excitement among potential customers. Plus, videos are great for sharing on social media and can help your product stand out from the competition.
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