How important is storytelling?

People often forget that storytelling is a skill thaty you learn and is not something you are born with. I mean sure, some people are more extraverted than other but that doesn't mean they're great storytellers. The point is, anyone can become a great storyteller. you just need to practice :) Here is some of my advice: 1. write down your stories 2. try to make people emotionaly invested (build suspense, create empathy, make them laugh) 3. use names in your stories 4. make it simple, don't overexplain 5. understand your audience, don't say anything controversial unless you have to 6. be prepared but not too pepared 7. start at the beginning, finish at the end 8. don't tell people what the moral of the story is (they're smart, they will figure it out themsleves) 9. practice I hope you like the advice and I would love to hear your thoughts on this.