How important is the customer research in product development?

Very important! It helps you understand your customer: - what problem do they have? - does your solution really work? - how much are they willing to pay? - will they share your product/solution? (potential growth)

Customer research is extremely important in product development. It helps to gather valuable insights and understand the needs, wants, and expectations of the target customers. Teams can make informed decisions about features, design, and overall strategy. This leads to a more user-centered approach to product development, which can increase the chances of success and customer satisfaction.

It can be a pivotal step depending on how well it is executed. Customer research can bring you new insights that you may not be able to make out as the developer of a product. Along with that, it can also give your product a completely new direction. Every new product and every new feature should incorporate customer research!

In my opinion it is absolutely critical as it allows you to draw customer personas to which the product is addressed. Pricing and features are also naturally affected by the group of customers you are seemingly targeting. It is important to note that sometimes you may not be aware of the problem that your product solves. This is where customer research comes in and the results may end up shifting your focus to other advantages of your product that you initially disregarded as trivial.

I think it's crucial and should be never stopped on the whole product's lifetime since the very beginning. It's as simple as the fact that a product makes no sense by itself without a customer :)

If product development was a pie, customer research would be the crusty base that makes it taste so good. So it is the most important aspect.

It's very important. It helps you understand your target market better. It provides valuable insights into what customers want, what they like and dislike, what they are willing to pay for, and what they need to be convinced to make a purchase.

Very important, customer research can guide product development

I believe that's the first step of the journey. Only after we figure out their internal and external triggers, we can design product for them and increase the PMF possibility accordingly.

Very important. Customer research helps to understand customer needs, preferences, and pain points, which guides product development to meet their needs and increase customer satisfaction.

Customer research is crucial in product development as it helps understand the needs, wants, and pain points of the target market. This information can then be used to guide product design, positioning, and marketing efforts to ensure product-market fit and customer satisfaction.

I remember reading that customer-centric companies are 60% more profitable compared to companies that are not focused on the customer. In other words, extremely :)