How long before launch do you start building your network & community?

This is a question I've become obsessed with. Mostly because I see so many founders make it harder for themselves than they need to. 🤔 I partly notice this because I get a ton of inbound cold DM's asking if I'll help support someone's launch. And I love to be supportive, but a better strategy would be to hook me on your mission before asking for anything. 🙃 It bums me out because I hate seeing great products with cool potential languishing for want of solid introductory or funding opportunities. And I get that so much attention should be on the product itself. It seems like I spend an inordinate amount of time advising founders to start building their network & community *before* they launch in 2 weeks. 🚀 But just like you're never done fundraising, you're never done networking. Get out there and start having conversations -- you are in control of your own community development!