How long did you stay in pre-launch?

Question

And what did you put on your pre-launch landing page (if you had one)? Did you offer any specific benefits to signing up during pre-launch?  Excited to hear your answers!

Eden · Accepted Answer

We did ~1 month pre-launch. You have to be careful because you don't want your warm leads to turn cold

I think it's a good strategy if you're trying to validate a project is worth investing your itme on

Samantha Ealy · Answer

@entreeden Great, point!  Thanks for your insights! I'm getting toward the point where I do want to start to validate the idea. Very helpful!

Eden · Answer

@samantha_ealy best of luck!

Answer

The duration of the pre-launch phase depends on various factors such as the complexity of your product, target audience, and marketing strategy. Typically, pre-launch periods range from a few weeks to several months. It's essential to balance thorough preparation with not delaying the launch unnecessarily. Use this time to build anticipation, gather feedback, and ensure your product is polished and ready for a successful launch.

How long did you stay in pre-launch?

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