Subscribe
Sign in
  1. Discussions
  2. How many buyer personas do we need?

How many buyer personas do we need?

Dilan Aydın
5 replies
We created 2 different buyer personas in details. Do you think we need more?

Replies

Philip Snyder
Delphi — Digital Clone Studio
Delphi — Digital Clone Studio
Theres no one size fits all for this question - 2 buyer personas can be perfectly fine. Talked to the founder of DTC sunscreen company yesterday - there personas are literally "skincare nerd" or "non skincare nerd"
Share
Gil King
I think it's always best to start low and if there is significant enough interest from a demographic that's not really represented in those buyer personas, we might want to add them, especially if they're sales are growing.
Share
Algimantas Malakas
0-100K month = 1? 100k - 300k = +2 300k - 800k = X ? counting "Persona" seems a bit difficult, but ANGLES is something that can multiply to infinity (I guess?)
Share