How much does changing the product name impact your business, in terms of recognition&other factors?

Changing a product name can have a big impact. It affects brand recognition, customer loyalty and marketing efforts.

Changing a product name can be risky. Ensure it's well thought out and your customers are informed.

Use PR to manage the narrative around your name change.

Don’t forget to update your website and all digital assets with the new name.

Partner with influencers to help promote the new name.

Use loyalty programs to reward customers for sticking with you through the change.

Align the new name with your long-term vision for the product.

Prepare your customer support team to handle questions about the name change.

A product name change can impact your brand. Ensure it clearly conveys your message.

Changing the product name can be like giving your business a whole new identity - it's like a software update for your brand! But remember, just like changing your Wi-Fi password, it can take some time for everyone to adjust.