How often do you release a newsletter having a digital product?

The unwritten rule is weekly. I've done email marketing bi-weekly for a brand. Their newsletter had a 40% average open rate. Another one I did monthly had a 60% average open rate(it was a highly personalized newsletter).

thinking about starting a newsletter soon :)

I find that sending a newsletter every time there's a significant update works best for me. It keeps the audience engaged and up-to-date. My open rates tend to be higher with these frequent updates.

I personally prefer a monthly schedule for my newsletter. It strikes a good balance between keeping people informed and not overwhelming them. My open rates are steady with this approach.

I’m curious about others' experiences. Do you think sending newsletters only when there’s something big to announce is better, or is a regular schedule more effective?

Do you believe that a regular timetable is more beneficial for newsletter distribution, or should they only be sent when there is a major announcement to make?https://www.producthunt.com/disc...eggy car

For products, I am considering doing a monthly one. Reason being that my product, Selftalk.ing, is more of a commitment and it would make sense for it to be sent every month.

@patpijanowski Though, if we think of an initial stage then it can be weekly. But I guess now the duration just does not matter your approach to newsletter is curated, appealing and clear. The personalized newsletter tends to work better at grabbing more attention from the customers so that's one approach to send your promotional content in a better way.

For me a quarterly newsletter works best. It gives enough time to gather meaningful updates and insights.

Sending out newsletters bi-weekly strikes a good balance between staying top-of-mind and not bombarding the subscribers.

I usually send out a monthly newsletter for my digital product. I find that this frequency work well.

I release a newsletter every week because I have a lot of new content and updates to share regularly.

Monthly newsletters work best for me. It gives enough time to gather good content

I send out newsletters with each update. It keeps things fresh and timely

Monthly newsletters are sent out with product updates to keep subscribers informed without overwhelming them.

Weekly newsletters have been effective in maintaining audience interest and engagement, resulting in consistent open rates.

Newsletters are sent to only when significant updates occur, which tends to lead to higher open rates despite being less frequent.

I send out newsletters monthly to keep users updated without overwhelming them, and it seems to keep engagement steady.

I work at JetSoftPro, a software development service company. While we’re not a product company, we do publish a newsletter where we share insights on trends we observe across various business sectors through our collaborations. We post it on LinkedIn once a month. With so much content and information out there these days, it’s important to keep newsletters concise - the more frequently you publish, the shorter they should be. https://www.linkedin.com/newslet...