How to ace Content Distribution!

@sergeipetrov looking at distributing written content. We are in the SaaS space and create lot of content like Blogs, Ebooks, Guides, Infographics, Courses and so on.

@geri_mate aah, I should have made it a bit more elaborate. We create lot of content (Blogs, Ebooks, Guides, Infographics, Courses and so on). However, distributing the content outside of your native audience is challenging. How do we spread the content so that it reaches wider audience who could benefit from these pieces.

@mjain_mayank Do you do SEO? I'm personally not a fan of creating ads for content, so if I were you I'd definitely look for the long-term benefits of SEO. Also you can diversify your channels based on the content you create. Meaning you can create meta content, like images, videos on Instagram (carousel posts maybe), Twitter, LinkedIn (carousels definitely!), maybe even start a podcast series - short series for example, like 3-4 or 10 episodes if we're talking about bigger content, like an ebook. And for videos, there's still time to reap the fruits of TikTok if your audience is there. The bottomline is what your audience does, it can be very different for each piece of content you make - sorry, I don't have context on if you make content as an agency for other organizations or make your on content aiming for multiple audiences within one range.

@geri_mate thank you. This is very helpful. We create content for our own SaaS product. And you are right about the channels you have mentioned. Will be adding these :)

@mjain_mayank Awesome! Happy to help! What's your project?

@mjain_mayank I took a glance at your project and as someone who writes content on the regular I can say, this tool can be very helpful :D I'm a sucker for a good copy and you got it so right on your landing page. Don't get me wrong, however, I'm wondering how can creativity be automated? I wonder if there's a way to compare human-written content compared to your tool's content to give it a blind test :)