How to become the leader in a red ocean?

I'll give two examples of companies who have had a lot of success this way, and then how my current company is trying to do it, and some quick thoughts at the end for things you can try. First Snowflake. I know someone who was an early employee there and they really niched down, focused all their energy on going after Amazon clients and worked thier ass off to make sure their product was better and used comparison to sell themselves to a few major "logo" clients like Capitol 1. Second is Plausible. They go up against Google analytics which is free and has been amazingly successful at selling a paid analytics product. They've done a great job with content marketing and comparisons, plus riding the wave of privacy concerns. And their product is simple and easy to use. The company I co-founded JetPage, is a website builder. So a super crowded market, we focused in on a pain we'd been having for years and then really niched down to start focusing on a small subset of customers. If you're smaller and starting out by focusing in on a particular customer subset you can offer better value for them. For us, we know that Wix is so busy trying to offer everything to everyone they make their UI/UX more complicated, and can't optimize sites for our niche as much. So to boil it down I would say: 1. Niche down like crazy. 2. If your b2c build out an affiliate program, FloDesk did an amazing job of this. Use this plus some extra money to find micro-influencers in your space. 3.. Find 2 or 3 features you can have that can be "wow" moments for a customer. Some little headaches that your particular customer subset has that you can solve. For us, it was things like automatic image compression and conversion, making your websites pass core web vitals on mobile and dekstop, or making sure you can easily copy and paste your articles from Google Docs